Who we are

Indigenous-owned. Indigenous-led. The Warshield team is made up of experts who understand the objectives of Indigenous peoples, government, and industry. We are committed to working together to find solutions. We believe in meaningful engagement and consultation, and building partnerships that lead to measurable results for all parties.

Warshield’s team has experience in strategy, policy, negotiation, communications, consultation, and more. Each unique project requires its own unique Warshield team, made up of experts with the skills required to execute successfully.

Max Fineday

Warshield CEO, Partner
max@warshield.com

Max FineDay is a policy, communications, and government relations professional, and a citizen of the Sweetgrass First Nation in Treaty 6 Territory, Saskatchewan. With over a decade of experience working for Indigenous peoples, Max specializes in navigating governments, developing organizational capacity, and working with Indigenous communities to achieve their goals.

As CEO of Warshield, he is dedicated to advancing the rights of Indigenous communities through building partnerships with industry, civil society, and government.

Alexandria Shrake

Warshield Vice President, Operations and Strategy
alex.shrake@warshield.com

Alexandria believes that systemic structures can be built, changed, or enhanced to advance community goals and interests. Building on her multidisciplinary experience as a geophysicist, she operates by listening, iterating, and navigating.

She brings over a decade of revenue-driven expertise in building practical, competitive solutions. Alexandria has supported high-growth ($500M+) tech start-ups, contributed to various initiatives supporting equity participation within First Nation communities, and served as an advisor to the Clean Electricity Regulations.

Her skillset operates at the intersection of technology, engagement, and government and is passionate about enabling others to advance their goals. 

Martin Ritchotte

Engagement Coordinator
Martin@warshield.com

Martin Ritchotte is Warshield’s Engagement Coordinator. He comes from a  decade of experience as a service representative and account associate. Motivated by his dedication for people, Martin first pivoted towards a position as Administrative Coordinator with First Nations Power Authority. Finding his passion for helping further First Nation community interests, he has used his expertise to help bring together communities and companies through facilitation, engagement, and organizing & executing large scale events that further promote  Reconciliation and growth.

Through his professional expertise and personal experience as a member of Muskowekwan First Nation, he is driven to help further Indigenous Peoples in any way he can.

Eric Entz

Policy and Regulatory Specialist

Eric@warshield.com

Eric has spent the last 10 years working in operational efficiency and risk management. He has conducted technoeconomic assessments for large multinational organizations, advised government on circular economy initiatives and developed community centric infrastructure programs. He focuses on practical, iterative and achievable strategies to achieve long term, sustainable progress. He has many skillsets, specializing in Risk Management, Operational Efficiency, Regulatory Guidance, Sustainability & Decarbonization, Materiality & Impact Assessments, and Economic Development

Jess Alegria (they/them)

Sr. Engagement Coordinator

Jess@warshield.com

Jess is a values-driven project manager, facilitator, administrative professional, and community builder with over 10 years’ expertise spanning organizational strategy, program development, and social impact.

Known for navigating complex, multi-stakeholder initiatives, Jess specializes in systems change, operational excellence, and culturally grounded partnerships. With a passion for community-driven solutions, mentorship, and relational leadership, Jess builds structures that enable organizations and those they serve to thrive. 

Sign up for the Warshield newsletter: Indigenous Policy & Power

Keep up on stories about Indigenous policy, government legislation, and news related to the Indigenous economy from coast to coast to coast.